The following isn't a Canadian advertisement, but another one of my favorites just the same.
Kind of smart to take a well known song and repurpose it for the sake of the advertisement. It's already something in the viewers memory most likely and setting it to music has proven to work well.
Sometimes known as Mnemonic advertising, it can create a lasting impression. According to David Huron's "Music in Advertising: An Analytic Paradigm" from Musical Quarterly, Vol. 73, No. 4 (1989) pp. 557-574: "Of the estimated sixty billion broadcast advertising hours encountered by North Americans each year, approximately three-quarters employ music in some manner." Huron explains that there are six basic ways in which music contributes to an effective television advertisement: "1) entertainment, 2) structure/continuity, 3) memorability, 4) lyrical language, 5) targeting, and 6) authority establishment."
I still love this ad. The "canada Police Chase" is one of those ads that gets a laugh and plays up a stereo type of the great white north all in one.
Which reminds me, time to starting thinking about winter tires!
Parkinson Society Canada
"Everything's harder when your body turns against you"
Agency: TAXI Canada
Jackie Chan visits the internet, and in typical Jackie Chan style he fights, but this time its viruses...
The S word being sex. Next to comedy, it's probably the second favorite way of making advertisements stand out, create buzz, and to get noticed.
The sexy ad continues to raise the bar and some of them probably have rules about what time they can be shown.
Coke Light
This beer ad was a favorite with men for a long time
And the there is Axe, which pushes the limits;
Axe cabin
Axe shower gel
New Bud Slogan;
That's gotta hurt!
Agency: ?
Check the tv ad too - wait for the towel snap!
Agency: Proximity Canada
Agency: lg2
June 29 bloggers unite f0r Free Iran. Show your support for Human Rights so we can put an end to the violence.
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A great spot from WWF Canada showing the energies required to deliver an energy-efficient lightbulb to consumers!
This is funny - Air Canada finally joins the other airlines and is starting to offer in-flight entertainment in the form of monitors in the back of seats. Only about 2 years behind, and it calls for an ad campaign!
Now Air Canada is not this country's proudest achievement, and most Canadians that I know will go with West Jet or any other option available. I found this parody of an Air Canada ad that you have to see. It's probably not that far off from happening.
Agency: Rethink
A winner from the National Advertising Awards for the print category...
Some intersting tv ads for Canadian Tourism
This is one of the more powerful ad campaigns I've seen in a while.
The message is clear, the visuals are powerful. It's the kind of ad that has an impact and clearly makes a difference.
The safety ad campaign for prevent-it.ca is an example of shockvertising to get their message across.
Advertising that has a simple but powerful message is the most effective in my opinion. This form of advertising has been around for some time but the quality of the overall message just gets better.
Here's another worth a look from Ireland;
A few winners from the Signature Awards in Winnipeg...
Moose Hockey, Outdoor - Fusion Advertising
MB Hydro - ?
Warehouse One - Ian McCausland
An all time favorite. This says loads, and without saying a thing...
A lot of the ads that get banned seem that they would be very effective.
Some of Obama fever has carried over into Canada and found in this campaign for Mini. Although its parasitic branding, it didn't stop a lot of ads mirroring the iPod campaigns with silhouettes just a couple years ago
The Dove ad campaign was one of the most talked about ads in recent years.
Dove soap’s European-wide "Campaign for Real Beauty" has taken on a local twist in Düsseldorf, Germany. The people next door at the local Ogilvy & Mather office have not only sold their souls to their client, but their bodies as well. These local posters are being used in conjunction with the real "Real" campaign and placed on bus stop shelters. The headline reads: "They’re not models, just soft Dove admen from Ogilvy Düsseldorf."
Agency: JWT Toronto
Not sure where its from but its entertaining...
