Canada Creative

The following isn't a Canadian advertisement, but another one of my favorites just the same.



Kind of smart to take a well known song and repurpose it for the sake of the advertisement. It's already something in the viewers memory most likely and setting it to music has proven to work well.

Sometimes known as Mnemonic advertising, it can create a lasting impression. According to David Huron's "Music in Advertising: An Analytic Paradigm" from Musical Quarterly, Vol. 73, No. 4 (1989) pp. 557-574: "Of the estimated sixty billion broadcast advertising hours encountered by North Americans each year, approximately three-quarters employ music in some manner." Huron explains that there are six basic ways in which music contributes to an effective television advertisement: "1) entertainment, 2) structure/continuity, 3) memorability, 4) lyrical language, 5) targeting, and 6) authority establishment."