The following isn't a Canadian advertisement, but another one of my favorites just the same.
Kind of smart to take a well known song and repurpose it for the sake of the advertisement. It's already something in the viewers memory most likely and setting it to music has proven to work well.
Sometimes known as Mnemonic advertising, it can create a lasting impression. According to David Huron's "Music in Advertising: An Analytic Paradigm" from Musical Quarterly, Vol. 73, No. 4 (1989) pp. 557-574: "Of the estimated sixty billion broadcast advertising hours encountered by North Americans each year, approximately three-quarters employ music in some manner." Huron explains that there are six basic ways in which music contributes to an effective television advertisement: "1) entertainment, 2) structure/continuity, 3) memorability, 4) lyrical language, 5) targeting, and 6) authority establishment."
I still love this ad. The "canada Police Chase" is one of those ads that gets a laugh and plays up a stereo type of the great white north all in one.
Which reminds me, time to starting thinking about winter tires!
Parkinson Society Canada
"Everything's harder when your body turns against you"
Agency: TAXI Canada
Jackie Chan visits the internet, and in typical Jackie Chan style he fights, but this time its viruses...
The S word being sex. Next to comedy, it's probably the second favorite way of making advertisements stand out, create buzz, and to get noticed.
The sexy ad continues to raise the bar and some of them probably have rules about what time they can be shown.
Coke Light
This beer ad was a favorite with men for a long time
And the there is Axe, which pushes the limits;
Axe cabin
Axe shower gel
New Bud Slogan;
That's gotta hurt!
Agency: ?
